Winning in the digital economy is all about customer focus
Digital disrupters such as amazon, AirBnB, Uber or Apple share two commonalities: their strategy, business model and operations are driven by a truly customer-centric mindset; also, they are capturing the full potential of digital technology to fulfill and exceed customers’ desires.
Utilities itself has seen a rapid rise in new products & services offerings – from smart homes to solar & storage combination to demand response offerings – enabling new, non-traditional players (e.g. telco, electric car manufacturers) to acquire customers at an unprecedented pace.
Hence for established Utilities players, embracing digital innovation to reimagine their business is no longer an option. Reaching and sustaining leadership in the digital age requires answering challenging questions: who are my customers and what are their needs – today and tomorrow? How is technology changing the nature of my industry? Where to start our own digital transformation in order to increase customer satisfaction, loyalty and develop new revenue streams?
Register for Workshop 10: Exploring the Value of Digitalization in Utilities, held at 2016 International SAP Conference for Utilities, to kick-start your digital transformation. In this workshop you will get insights into digital trends, new digital business models and examples from digital leaders; you will also be able to practice innovation thinking, share thoughts, experiences and ideas with your peers and understand how the art of design thinking can accelerate your journey.
I am looking forward to seeing you in The Hague
Hichem Hachemi
VP & Head of Energy & Natural Resources | EMEA
Industry Value Engineering
SAP