It is a Customer Engagement jungle out there, with an alphabet soup of three letter acronyms, new products, re-branding and more buzzwords than a management consulting spelling bee. For those new to SAP, the acronyms can be mysterious. For those that have been around SAP for 20 years it can be disconcerting when the things you used to know have new names or have evolved into something more.
Fear not. Let me help you understand how your utility can better attract and serve your customers with SAP. We will walk through how the different solution components work together, why you might need them and where you can get more information. You may also know some of these solutions better by their former names so I will explain the back story on the branding to help you understand the lineage and hence how it all fits together…
But first, SAP Hybris – what’s that about?
Here is a quick history lesson to help you understand some of the product branding and direction. In 2013 SAP acquired Hybris a global leader in commerce. Soon after the acquisition, all of SAP’s customer facing solutions (including SAP CRM, Cloud for Customer, Customer Engagement Intelligence etc) were brought under a “Customer Engagement & Commerce” organisation largely lead by Hybris executives. Recently this organisation (and many of the products) have been branded SAP Hybris. This is consistent with SAP’s dual branding of other lines of business such as “SAP Ariba” for procurement and “SAP Successfactors” for HR.
An Overview of Omni-channel
Here is a view of the Customer Engagement & Commerce portfolio for utilities. This is a slightly adapted the diagram you will find on the scn home page. I will use it to navigate the solution portfolio.
SAP IS-U the Digital Core
There is a reason nearly 800 Utilities worldwide trust their core bill to cash operations with SAP. Gartner has rated the SAP Industry Solution for Utilities the leader in this space for 10 years running. IS-U supports Utilities of all sizes, even yours…
Solution Name | SAP Industry Solution for Utilities |
Elevator Pitch | SAP IS-U is the heart of a Retail Utility’s operations or a distributors metering and network billing business. IS-U is used by small Utilities with less than 10,000 customers and large utilities over 16,000,000 customers. The global IS-U ecosystem of system integrators, boutique consultancies and independent contractors is unparalleled. The simplification of HANA, template solutions, cloud hosting and subscription licensing makes IS-U more dynamic and easier than ever. |
How it Fits In | IS-U covers core Utilities Customer Information System processes including:
SAP IS-U is deployed as an industry module of ERP. This means that standard ERP functionality is used to seamlessly extend business processes. For example to cover the procurement, warehousing and disposal of meters. More importantly the seamlessly integrated ERP is fast becoming the secret sauce for Utilities as their business model change to include a broader range of home energy management and water saving products and services. ERP seamlessly extends IS-U processes to sell, lease, install, service, manage warranties and handle returns for any type of product from an airconditioner to shower head. Also SAP ERP supports professional services for any type of consulting or advisory services Utilities want to provide. The customer service capabilities in IS-U are rudimentary as the development focus in this area the last 15 years has been on SAP CRM and SAP Hybris Cloud for Customer. |
History Explained | SAP Industry Solution for Utilities (IS-U). Previously known as IS-U/CCS (Customer Care & Billing). Sometimes referred to as CR&B (Customer Relationship Management & Billing) reflecting that IS-U is typically deployed with SAP CRM. Occasionally referred to via the generic industry term of CIS (Customer Information System). IS-U began in SAP R/2 in 1988 as a solution called RIVA. IS-U/CCS began development in 1995 and has consistently followed a path of organic internal development rather than disruptive acquisitions. In 2013 IS-U was optimised to run on the HANA database. |
Why You Want It |
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More Information |
Digital Self Service Fast with MCF
Running SAP IS-U and looking to get some solid wins in your customer engagement strategy? SAP Multi-channel Foundation for Utilities & Public Sector might be just what you are looking for.
Solution Name | Multi-channel Foundation for Utilities & Public Sector |
Elevator Pitch | Enables comprehensive Utilities Self Service functionality. It provides a library of Utilities industry services via Netweaver Gateway and supporting key supporting functions like user account management. Includes standard User Interface for mobile and desktop web apps as well as native apps for Android and IOS. It can also expose non-SAP operational systems like Outage Management. |
How it Fits In | Can be used directly on IS-U only. It can also be used on SAP CRM. Provides Industry specific capabilities that are different and complimentary to SAP Hybris Commerce |
History Explained | Used to be just “for Utilities”, recently expanded to “& Public Sector”. Also referred to as MCF or MFU. This solution is effectively a replacement for the old Utility Customer Self Service (UCES) solution, which was an industry specific extension of the Biller Direct solution. |
Why You Want It |
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More Information | Key Topic: SAP Multichannel Foundation for Utilities and Public Sector |
The CRM suite for those that compete
Are you fighting to win and retain customers in a deregulated market? SAP CRM has the full range of tools that you need to lead and succeed.
Solution Name | SAP Customer Relationship Management for Utilities (SAP CRM) |
Elevator Pitch | The flagship CRM solution is a must for Retail Utilities in deregulated markets. |
How it Fits In | SAP CRM is not just a call center front end to IS-U it provides rich process extensions that can only be done in SAP CRM. These include:
SAP CRM for Utilities includes industry specific Sales & Service functionality on top of the full cross industry SAP CRM suite. SAP Multi-channel Foundation offer standard self service content for SAP CRM for Utilities. SAP Hybris Cloud for Customer can be deployed as a hybrid on top of SAP CRM to provide B2B sales support. |
History Explained | SAP CRM for Utilities has been co-developed with IS-U since 2001. Reports of the death of SAP CRM have been greatly exaggerated. SAP CRM continues to be developed with EHP 4 due in 2016. Core SAP CRM future functional improvements are customer driven. SAP is currently working through 200+ requests as part of the CRM 2016 customer influence initiative. The SAP CRM for Utilities development team delivered a range of industry specific customer driven improvements in 2015. |
Why You Want It |
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CRM essentials made easy
Are you after a simple solution that gives you the CRM essentials to support Utility customer service? Do you already have SAP CRM for mass market but your sales team want to do their own thing? SAP Hybris Cloud for Customer could be just the ticket.
Solution Name | SAP Hybris Cloud for Customer |
Elevator Pitch | Essential Utilities industry sales and customer service features delivered in the cloud with standard integration to ERP and IS-U. |
How it Fits In | SAP Hybris Cloud for Customer is not designed to replace 100% of SAP CRM capabilities. It is focused on essential sales and service capabilities with a simpler integration approach than SAP CRM. SAP Hybris Cloud for Customer is also designed to complement and extend SAP CRM with next generation collaborative sales and service tools. SAP Hybris Cloud for Customer supports a range of scenarios such as:
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History Explained | Previously known as SAP Cloud for Customer for Utilities. Also known as C4C. Recently rebranded as “SAP Hybris Cloud for Customer for Utilities”. Also referred to as SAP Hybris Cloud for Sales or SAP Hybris Cloud for Service. Quarterly releases deliver rapid evolution, however the core sales and service functionality is already a mature solution - originally launched in 2009 as SAP Sales on Demand and SAP Service on Demand. |
Why You Want It |
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More Information | Call Center and Customer Service for Utilities in SAP Cloud for Customer Cloud for Customer (C4C) with Utility specific objects and attributes |
Telephony integration that just works
Having problems connecting telephony, chat, sms, webchat with your agents’ CRM system? SAP Contact Center is a proven performer.
Solution Name | SAP Contact Center |
Elevator Pitch | SAP Contact Center offers the most powerful and simplest communications integration to SAP CRM. |
How it Fits In | SAP Contact Center is a standalone IP telephony solution with deep standard integration to SAP CRM. SAP Contact Center also provides an Embedded Communications Framework that allows you to seamlessly embed contact center functionality into any application such as SAP Hybris Cloud for Customer.
SAP Contact Center interfaces with your corporate telephony system and can provide:
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History Explained | Previously known as SAP Business Communications Management (BCM). Originally known as Wicom when acquired by SAP in 2007. Several Utilities have spoken about their success with SAP Contact Center at conferences over the years. |
Why You Want It |
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More Information |
Closing the Loop from Insight to Segmentation, Campaign Execution and Reporting
Whether you want to drive customer acquisition via digital marketing campaigns or a pro-active customer messaging platform (for severe weather, demand management, credit & collections, etc) SAP Hybris Marketing provides the brains and the brawn to reach your customers with tailored communication via their channel of choice.
Solution Name | SAP Hybris Marketing |
Elevator Pitch | Take everything that you know and deliver real-time 1:1 contextual marketing. Close the loop between insight and execution to increase the agility of your marketing. |
History Explained | The solution evolved from SAP Customer Engagement Intelligence (CEI) and SAP Audience Discovery and Targeting (ADT) that were originally developed as HANA applications. The solution was subsequently built out from this core of big data customer profiling, data enrichment, predictive insight and segmentation to become a full featured marketing resource management, campaign management and reporting solution. The SAP Hybris Marketing branding reflects that the solution is a key to driving a 1:1 customer experience throughout the customer journey across all channels. The solution is also known as SAP S/4 HANA Marketing for the public cloud edition. |
How it Fits In | SAP Hybris Marketing is the “go to” solution for Marketing and campaign management.
SAP Hybris Marketing derives customer insight and generates segmentation from any data source (SAP and non-SAP). Campaigns are executed via a wide range of direct digital channels as well as standard integration with other solutions:
Trigger based campaigns can also be initiated by real time events like cart abandonment in SAP Hybris Commerce.
For utilities that are heavily using SAP CRM Marketing consider using SAP Hybris Marketing as the social listening, customer profiling, insight and high volume segmentation and campaign execution enginge for digital channels like facebook, SMS, microsites, email. You can still execute traditional channels such as outbound telephony, lead generation, invoice print messages in SAP CRM Marketing via the Target Group integration with SAP Hybris Marketing.
SAP Hybris Marketing can be deployed as a “side-by-side” solution to the SAP Business Suite, having its own SAP HANA database and making use of the SAP LT Replication Server to replicate data from source systems like CRM and ERP.
Alternatively SAP Hybris Marketing can be deployed sharing the same HANA database with one ERP system or one CRM system or S/4 HANA On-Premise is also feasible. In this case, data from the respective system does not need to be replicated, but Hybris Marketing can read this (ERP or CRM) data directly from the shared SAP HANA database. |
Why You Want It |
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More Information |
Take Customer Experience to the Next Level
Websites as electronic brochures are dead. Self Service is functional but not particularly engaging. Exceptional customer experience come from bringing together compelling personalised content with the easiest possible buying process any time, any device. Hello SAP Hybris Commerce…
Solution Name | SAP Hybris Commerce |
Elevator Pitch | SAP Hybris Commerce offers consumers a dynamic blend of engaging personalised content with easy product search, evaluation, bundling and purchasing via mobile, tablet or pc. As Utilities business models evolve into home energy and water saving product and service providers, SAP Hybris Commerce supports Utilities with the same tools used by the world’s leading retailers and consumer products companies. |
How it Fits In | While MCF offers essential self-service functions SAP Hybris Commerce is the flagship solution for digital customer engagement.
SAP Hybris Commerce offers advanced personalisation and product recommendations powered by SAP Hybris Marketing. SAP Hybris Commerce includes a complete Web Content Management Solution with an intuitive Smart Edit mode for marketers to browse the site and update content in place on the screen in real time.
SAP Hybris Commerce includes a Data Hub solution for integrating master data with backend SAP solutions. However Hybris Commerce has a proven track record of interfacing to non-SAP backend systems. So even if you are not using SAP IS-U or SAP ERP, Hybris Commerce can be the core of your digital customer engagement strategy.
SAP Hybris Commerce is focused on customer acquisition, conversion and retention. These are ideal to wrap around the essential self service capabilities of MCF which is more focused on areas such as consumption history display, invoice display and payment, payment arrangements, customer meter readings, outage notification etc. |
History Explained | SAP Hybris Commerce is the leading global commerce solution with a long history of success. It is now an innovator leading in the emerging Digital Customer Experience Platform space. The SAP Utilities industry team is currently working on an SAP Hybris Commerce industry accelerator as a best practice template. |
Why You Want It |
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More Information |
Billing for New Energy Products and Services in a Subscription Economy
Utilities’ business models are rapidly evolving. They are increasingly required to charge, bill and offer subscriptions for new products and services without disrupting their core energy and water billing. SAP Hybris Billing could be your next best friend.
Solution Name | SAP Hybris Billing |
Elevator Pitch | SAP Hybris Billing is a flexible engine to bill anything and it works with your existing invoicing and accounts receivable. |
History Explained | SAP Hybris Billing was previously known as SAP Billing Revenue Innovation Management (BRIM). The flexible rating and charging engine component (SAP Convergent Charging) began life as a charging tool for the telecommunication industry and was called High Deal when acquired by SAP in 2009. |
How it Fits In | SAP Hybris Billing is not designed to replace SAP IS-U. It is a complimentary billing engine for new products and services.
As an end to end solution SAP Hybris Billing requires SAP CRM to contract with customers. It also requires SAP Finance Contract Accounting (FI-CA) for invoicing and accounts receivable – this is a core component that any IS-U customer will already be using. So Hybris Billing fits neatly with an existing IS-U environment. There is standard functionality to jointly invoice SAP Hybris Billing charges with IS-U billing charges on an IS-U invoice.
The core SAP Convergent Charging component (from the High Deal acquisition) is a standalone non-ABAP technology stack that has been integrated with CRM and FI-CA over the last 6 years. However it can also be used standalone for utilities that do not run IS-U and feed charge items into any non-SAP billing system. |
Why You Want It |
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Solution Extensions and The New Micro-service Future
Your core operations and customer engagement are running on SAP and you are looking to accelerate innovation. Solution extensions from partners like OpenText work hand in glove with your SAP solutions. While Hybris as a Service provides a new approach for front office solution extensions.
Solution Names | SAP Document Presentment by OpenText SAP Document Access by OpenText SAP Digital Asset Management by OpenText SAP HANA Cloud Platform Hybris as a Service (Yaas) |
Elevator Pitch | Innovative partners can extend your SAP solution, driving more value from your existing investment as well as simplifying integration and future upgrades. SAP Hybris is taking solution extensions to the next level with YAAS, allowing you to easily subscribe to solution packages of micro-services. |
History Explained | SAP sells and supports solution extensions by key partners like OpenText. SAP Document Presentment by OpenText was previously known as Streamserve before OpenText acquired it in 2010.
SAP Hybris as a Service is also known as YAAS. Hybris has used “y” as a key branding element and you might hear SAP Hybris solutions referred to as yBilling or yCommerce. Hence YAAS is the acronym for “Hybris As A Service”. This new service was recently released for the USA and is currently in BETA for the rest of globe. |
How it Fits In | SAP has a long successful history of partnering to drive innovation. There is a showcase of partner solutions at https://store.sap.com. SAP’s strongest partnerships are with 3rd party software companies that provide SAP “Solution Extensions”. These solutions are sold and supported by SAP. They offer the highest level of integration, complimentary functionality and roadmap alignment with SAP. These solutions are co-branded, and key examples used by utilities include:
The recently released YAAS platform includes a marketplace for microservices (provided by SAP and partners) that allows you to transact online and subscribe to the services directly. This is a new approach to extend SAP front office solutions in an easy to consume way. The initial micro service offerings are SAP Hybris Commerce Centric and there is a strong drive to expand across the SAP Customer Engagement portfolio. It is early days for YAAS but watch this space for new content.
Hana Cloud Platform (HCP) offers Platform As A Service capabilities for YAAS. There are are a few articles on SCN that describe how YAAS and HCP work together. For instance http://scn.sap.com/community/developer-center/cloud-platform/blog/2016/01/15/hybris-as-a-service-yaas-and-sap-hana-cloud-platform--simply-better-together |
Why You Want It |
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More Information | http://scn.sap.com/community/solution-extensions SAP Document Presentment by OpenText SAP Archiving and Document Access by OpenText SAP Digital Asset Management by OpenText Digitization: Changing the Utilities Customer Engagement |
I have tried to give you a comprehensive view of the breadth of the Customer Engagement and Commerce portfolio without going into too much depth. Hopefully you have a better view as to how the parts fits together. Of course there is always more - so if you have any questions about solutions past or present in this space I am happy to answer your questions.